Legend (Ghost Chips) - Road Safety

Commercial, 2011 (Full Length)

This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.

Collection

Kiwi Comedy On TV

Curated by NZ On Screen team

This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure." 

Collection

Pioneering Women

Curated by NZ On Screen team

This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.

Collection

Auckland

Curated by NZ On Screen team

From the icons (Sky Tower, Otara Market, Rangitoto, The Bridge), celebs, clans and stereotypes (Jafas), to the streets (Queen St, K Road), and Super City suburbs (Ferndale, Mt Raskill, Morningside), this collection celebrates Auckland onscreen. Reel through the moods and the multicultural, metro, muggy charms of New Zealand’s largest city. In this backgrounder, No. 2 director Toa Fraser writes about Auckland as a place of myth, diversity and broken jaws.

Collection

The Top 10 NZ Television Ads

Curated by NZ On Screen team

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Blazed - Drug Driving in Aotearoa

Commercial, 2013 (Full Length)

Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.

Russian Roulette - Drink Driving

Commercial, 1982 (Full Length)

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

Ngāi Tahu Mahinga Kai

Web, 2015 (Full Length Episodes)

Te Waipounamu (the South Island) provides the picturesque backdrop for this Ngāi Tahu web series about mahinga kai (food gathering). Tangata whenua are interviewed about all aspects of mahinga kai, from transport (mōkihi) and storage (pōhā), to what they put on their plates — pāua, kōura (crayfish), and pātiki (flounder). Episode one showcases the elusive "vampire of the sea" kanakana (lamprey) in Murihiku (Southland). The last episode of the 12-part web series features Kaikōura local Butch McDonald catching and eating the town's seafood specialty, crayfish. 

Memories of Service 2 - Howard Monk

Web, 2016 (Full Length)

Howard Monk was just 15 when he joined the army, turning 16 during basic training. When the Air Force came looking for recruits he was reluctant to join, despite the extra one shilling and sixpence per day. But he was recruited anyway, and discovered he was a natural pilot. Clearly a natural storyteller as well, Monk enjoyed his service, flying fighters in the Pacific theatre late in the war. But by then the Japanese had few serviceable aircraft to fly, and to his regret he never engaged in aerial combat.

Another Time

Short Film, 1970 (Full Length)

Like the digital ‘mash-up’ concept to come, this 1970 film uses content from more than one source to create something new. In this film collage, relics of visual and material culture from New Zealand museums are combined to evoke life in earlier eras. These objects — from moa skeletons, to scrimshaw, to a stereoscope, and surveys of Māori culture and sex appeal (!) — are mixed with historical footage (including turn of the century Queen Street) and a classical score. Another Time was directed by Arthur Everard for the National Film Unit.