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I remember times, we would both sit and laugh, about nothing at all, and the hours would pass
– Lyrics from the song
Titanium is the progeny of New Zealand record label Illegal Musik, which specialises in R 'n' B, and The Edge, a Mediaworks radio station whose target audience age is between 15 and 39. On July 9, the station launched its boy band competition, appealing "to guys aged 16-29 seeking fame, fortune and unadulterated adoration".
– The Otago Daily Times, September 2012
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