The Dance Exponents (later shortened to The Exponents) formed in Christchurch in 1981, and went on to become one of New Zealand's longest lasting bands. Over three decades they played live gigs across the country, and in Britain to big ex-pat crowds. Singer Jordan Luck's rock'n'roll lifestyle is legendary; so are the band's perfect pop songs. The hits include 'Victoria', 'Why Does Love Do this to Me?', 'Who Loves Who the Most?', and 'I'll Say Goodbye (Even tho' I'm Blue)'' — songs embraced by successive generations of Kiwis. In 2007 Luck became the first songwriter inducted into the APRA NZ Music Hall of Fame.
In the early 90s Australian David Barraclough joined The Exponents as a guitarist and songwriting partner for singer Jordan Luck. ‘La La Lulu’ was one of the results. Directed by Mark Tierney, the video sees the band – besuited a la Reservoir Dogs – hard rocking in a studio then driving around a quarry, before tagging and demolishing their ride. It borrows a graphic style from US conceptual artist Barbara Kruger, flashing slogans like ‘online erotic’ over the band. ‘Lulu’ got to 13 in the NZ charts, and would be the band's final single to break the top 20.
After efforts to crack the UK market in the late 80s, The Dance Exponents returned to New Zealand, rebranded themselves as The Exponents and released chart-topping 1992 album Something Beginning with C. This song was one of a series of hook-laden follow-ups to the first single — top five hit ‘Why Does Love Do this to Me?’. The Kerry Brown-directed video sees the band playing the tune in front of a kaleidoscope of cosmopolitan backdrops (New York, fairgrounds, religious icons) which loosely echo the song's lyrics. Singer Jordon Luck is in dapper Mad Hatter mode.
This infectious song about the heartache of love took Jordan Luck roughly five minutes to write, in an east London squat. It was the band's first release in their new career after a brief name change to Amplifier, then a shortening to The Exponents. Despite its unlikely origins and subject matter, it has become an enduring NZ sports stadium sing-along (rivalling Dave Dobbyn's 'Loyal' for unofficial national anthem status). The song's simplicity is matched by director Kerry Brown's video, which allows the band to do what they do best, in scenic spots including Waiotapu hot springs.
Dance Exponents were the crown princes of NZ pop when they released this left field follow-up to their very successful debut album. ‘Sex and Agriculture’ introduced new guitarist Chris Sheehan and marked a major departure from hook-filled pop songs into harder, noisier territory. A rhythmic, driving soundtrack punctuated by Sheehan’s atmospheric guitar undercuts lyrics that could describe a rural idyll. Jordan Luck grows increasingly desperate in this shadowy, constricted TVNZ video which echoes the song’s dark claustrophobic sense of rural dread.
A young, blonde and big-haired (it was the early 80s) Jordan Luck and his fellow band members hang out in Auckland's old Leopard Tavern for this sing-along classic. Model Debra Mains — star of a number of DD Smash videos of the time — smoulders as the spurning lover. A rest-home of elderly extras join in for the famous chorus. The dial phone looks positively pre-industrial. The song was voted number 89 in the APRA Top 100 New Zealand songs of all time; the Dance Exponents' debut studio album Prayers Be Answered stayed in the charts for a year.
This was the song that started it all for The Exponents. Instead of the usual TVNZ studio cheapie, the promo is a film clip, complete with fantasy 80s Christchurch night-life scenes. The song was inspired by Jordan Luck's onetime landlord, who was trapped in an abusive relationship. Locations include the Arts Centre and deco apartments opposite. Reaching number six, the song would prove to be the biggest hit on a debut studio album packed with classics. Luck later described it as "a strange song to pick as a first single"; but the right one.