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After efforts to crack the UK market in the late 80s, The Dance Exponents returned to New Zealand, rebranded themselves as The Exponents and released chart-topping 1992 album Something Beginning with C. This song was one of a series of hook-laden follow-ups to the first single — top five hit ‘Why Does Love Do this to Me?’. The Kerry Brown-directed video sees the band playing the tune in front of a kaleidoscope of cosmopolitan backdrops (New York, fairgrounds, religious icons) which loosely echo the song's lyrics. Singer Jordon Luck is in dapper Mad Hatter mode.

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