Getting to Our Place

Television (Excerpts) – 1999

Exempt

Add to watchlist

This documentary is a view into the crucible that forged museum Te Papa, which opened on Wellington's waterfront in February 1998. Fascinating fly-on-the-wall moments are captured as a new kind of national museum is conceived. This excerpt features a board meeting where Saatchi & Saatchi present branding options. As political, ideological, creative and commercial considerations collide, the frustrations of decision making by committee are palpable: the body language, tears, cautions, grumbles, and finally, smiles, as they settle on the contentious thumbprint logo.

For anyone who has worked in a woolshed: they had too much water on the brush and they slopped it around.
– Sir Ron Trotter comments on a branding option