Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).
[This is] possibly one of the things I’ve done that I’m most proud of. After the death of South Auckland teenager Pihema Cameron I felt compelled to do something to save our kids from violence and drugs. This is what I came up with.– DJ Sir-vere