The All Blacks have often lent their star power to worthy charities and causes. In 2005 they forged a relationship with children's health charity Cure Kids. This 2013 Cure Kids promotion sees three All Blacks — fly-half Beauden Barrett, hooker Dane Coles and centre Francis Saili — put under the pump on the set of a fake commercial for Honzai, a fictional brand of Japanese noodles. Ex All Black Cory Jane directs the prank from afar, getting the three obliging players to dodge imaginary sharks, emulate ninja moves and don a ridiculous 'noodle' wig, all while trying to keep acting standards up.
I had to pretend I was being eaten by a shark...– Hooker Dane Coles is a bit embarrassed by the level of acting required