TV3 Begins - First Transmission

There will be a feeling, a transmitted something that somehow this station is our station, it's New Zealand.

– TV3's President of Programming Kel Geddes in the lead-up to TV3's launch, The Listener, 27 November 1989, page 2

It's a very important event when we launch another television channel, and so I do this with a great sense of hope and appreciation for all that's been done, and I trust that the future of TV3 will be one which makes everybody happy.

– Governor-General Sir Paul Reeves

This is it. That first day on air is going to be a pretty emotional moment.

– TV3's Publicity and Promotions Manager Trevor Spitz, in the lead-up to TV3's launch, The Listener, 27 November 1989, page 3