This video marked the directing debut of Chris Knox. Capturing the energy of the song, the clip memorably broke with NZ promo standards (in-studio lip-synching, and the odd bigger-budget effort) and set the template for Knox’s cheap-but-effective DIY method. Knox shot the band walking up the street, with a borrowed 16mm camera set at a slow frame rate. It was the first time he had used the camera and he accidentally exposed half of his stock, meaning he had to use negative as well as positive film. This result was the distinctive solarised (‘flared’) scenes.
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Finalist - Most
Outstanding Website
The ONYAs 2010
Best Entertainment Website
Finalist – Website design
Qantas Media Awards 2009
NZ ON SCREEN 2010
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