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This video marked the directing debut of Chris Knox. Capturing the energy of the song, the clip memorably broke with NZ promo standards (in-studio lip-synching, and the odd bigger-budget effort) and set the template for Knox’s cheap-but-effective DIY method. Knox shot the band walking up the street, with a borrowed 16mm camera set at a slow frame rate. It was the first time he had used the camera and he accidentally exposed half of his stock, meaning he had to use negative as well as positive film. This result was the distinctive solarised (‘flared’) scenes.
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hello actually chris used a negative reversal roll as well deliberately-he knew what he was doing to get the psychedelic effect-hamish Clean
Awesome vid, amazing song. Always will be :).
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Cris
Posted at 02.33AM - 07.10.2011
And so began planking.
Makes me miss home.... The Clean & Chris Knox, NZ Music at it's best