Director Chris Graham planned an ambitious video for this song, but budget and scheduling got in the way. When Graham heard TrinityRoots were disbanding, he pitched the idea of a live video at their farewell concert in the Wellington Town Hall. Mixing in footage of land and sea, the result honours one of their anthems and captures a glimpse of the original line-up in their soulful, impassioned element. TrinityRoots regrouped in 2010, but this video preserves the final moments of their first incarnation; when their one waka was turning into three.
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.