This long-running, hour-long Māori Television sports show saw presenters and sports stars korero in front of a studio audience. The show won a cult audience thanks to its easy-going style, mixing studio action (music, demonstrations) with light-hearted field shoots (eg Brofessionals). Catchphrase "Mean Māori Mean" entered the culture. Ringleaders included Jenny-May Clarkson (née Coffin), Wairangi Koopu, and Liam Meesam, and superstars like Sonny Bill Williams relaxed on the Code couch. The show won Best Sports Programme at the 2007 Air New Zealand Screen Awards.
A flagbearer for Māori storytelling on primetime television, E Tipu e Rea (Grow up tender young shoot) was a series of 30 minute dramas touching on a range of Māori experiences of the Pākehā world — from rural horse-back riding and eeling, to urban hostility and cultural estrangement. It marked the first anthology of Māori television plays, and the first TV production to use predominantly Māori personnel. E Tipu e Rea's mandate and achievement was to tell Māori stories in a Māori way.