One of the last films shot by longtime cameraman Bert Bridgman before his death, this 1958 promotional film follows an American tourist with a licence to fish in New Zealand, her “passport to pleasure”. Narrated by Pulitzer-Prize winning writer and conservationist Louis Bromfield, the film quotes liberally from English 'father of fishing' Izaak Walton, as the “gal from the States” is given fly fishing instruction. The life cycle of trout is shown, and the film — directed by onetime war correspondent Ron McIntyre — ends with a contest of wits between wily angler and trout. 

Director Florian Habicht returns to his Northland home turf to chronicle the annual Snapper Classic Fishing Contest, in this full-length documentary. First prize is $50,000, but the participants chase the joy of the cast as much as the purse. The solitary figures on the epic sweep of Ninety Mile Beach provide poetic images, as Habicht teases out homespun philosophy while fishing for answers on love, the afterlife and whether fish have feelings. The soundtrack features 50s style instrumentals from Habicht regular Marc Chesterman, plus singalongs on the sand and at the local pub.

This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

A rod and rally race is the angle for this 1969 light comedy. Legendary angler ‘Maggots’ McClure lures “glamour boy” lawyer and fishing novice Applejoy (Peter Vere-Jones) into a contest to catch three trophy fish in Russell, Taupō, and Waitaki. The old dunga versus Alvis ‘Speed 20’, north versus south duel transfixes the nation; snags, shags and scenic diversion ensue. Directed by noted UK documentary maker Derek Williams, the caper was made with NFU help and funded by energy company BP. It showed with Gregory Peck western The Stalking Mood in New Zealand theatres.

This 1952 tourism film promoted New Zealand as a destination to Australians. In the 1950s the Kiwi tourist industry lacked accommodation and investment. But new opportunities were offered by international air travel — like the Melbourne to Christchurch route shown here, flown by TEAL (which later became Air New Zealand). Produced by the National Film Unit, this promo touts the South Island as an antidote to crowded city life in Melbourne and Sydney. Road trips offer glaciers, lakes, snow sports, motoring, angling, racing, and scenic delight aplenty.

This National Film Unit promotional film begins at the Aratiatia rapids on the Waikato River and heads on up to Lake Taupō, where it chucks on the waders and casts into the waters of the volcanic crater lake, to extol the virtues of fishing for rainbow trout. The narration is firmly of its time: “Here’s one man’s idea of the complete angler: complete with radio and pretty girl. Maybe the fish won’t bite, but he’s planned a good day whatever line he uses.” Lake Taupō - Paradise for Fishermen was the NFU’s first production to be shot on 35mm colour film (specifically 35mm Ansco Colour).

This 1969 film promotes the attractions, industry and history of “contemporary Rotorua”, from the Arawa canoe to forestry, from mud pool hangi to the Ward baths (“heavenly for hangovers”). The score is jazz, and the narration is flavoured by the impressive baritone of opera singer Inia Te Wiata (father of actress Rima), who gushes about geysers and Rotorua’s evolution from sleepy tourist backwater to modern city and conference centre. Also featured: kapa haka, meter maids in traditional Māori dress, and a rendition of classic song ‘Me He Manu Rere’ in a meeting house jive.

NFU-produced TV series These New Zealanders explored the character and people of six NZ towns, 60s-style. Fronted by Selwyn Toogood, it was one of the legendary presenter's first TV slots. In this episode Toogood dons the walk shorts and long socks and visits Taupō, extolling the lake district as a place of play (camping, fishing, swimming, jet-boating) and work (the development of Lochinver Station for farming). Toogood does a priceless vox pop survey of summertime visitors, including the requisite quizzing of an overseas couple about whether they like it here.

Made by feature film pioneer Roger Mirams (Broken Barrier), this 1951 film promotes New Zealand outdoor recreation. Coming decades before bungy jumps and hobbits, this was an early effort to brand NZ as an adventure sport playground, taking in snow sports, deer-stalking, pig hunting, fishing and yachting. Regular filmgoers may have found Miram's footage familiar; most of it came from items he'd shot for Sydney-based company Movietone News. Some shots dated from as early as 1948, when he left the NFU to found company the Pacific Film Unit. 

A series of comical graphics introduce this 1966 National Film Unit diversion, in a style animator Terry Gilliam would soon make famous via British comedy shows Do Not Adjust Your Set and Monty Python's Flying Circus. The film itself follows a reporter (Michael Woolf) on a jaunt with an international 'veteran car rally' through Southern Lakes scenery, trying to make sense of it all. As he says, "there don’t seem to be any rules to this vintage motoring business". Directed by John King, the playful film features a dubbed soundtrack, complete with sheep baas and car horn sound effects.