This 1970 documentary surveys New Zealand’s dairy industry — “probably the most advanced in the world” — from pasture to export. Dairying then produced a quarter of NZ’s income, but with Britain due to join the EEC, NZ was forced to seek new markets. This film proclaims the industry’s readiness, thanks to an artificial breeding centre (with ‘calf-eteria’), room-sized computers, and cheeses designed for the Asian market. The country's 25,000 dairy farms were each owner-operated, and averaged 90 cows. The Dairy Industry won top prize at an agricultural film competition in Berlin.
This NFU production covers the Shah of Iran’s first tour downunder, and uses the occasion to showcase New Zealand to international viewers: from scenery to topdressing, dental clinics and Wellington Girls’ College. The four day visit could be seen as a symbol of globalisation: NZ had been cut adrift by Britain and was looking for markets for its lamb, cheese and wool, and to secure oil supplies. The Shah needed food for his modernising petroleum exporting country. (The booming trade was to be curtailed by the 1979 Iranian Revolution, when the Shah was exiled.)
Made for the Post Office, this 1971 National Film Unit documentary offers a potted history of New Zealand, using postage stamps as the frame. Director David Sims ranges from Māori rock drawings, to Tasman and Cook. Once Pākehā settlers arrive, the film offers a narrative of progress (aside from two world wars) leading to nationhood and industry. Archive photographs, paintings, Edwardian-era scenes and reenactments add to the subjects illustrated on the stamps. The stamps include New Zealand’s first: a full-face portrait of Queen Victoria by Alfred Edward Chalon.
This film outlines the efforts to transform the “barren” pumice lands of the North Island’s Central Plateau into arable farmland. Once scientists discover the magic missing ingredient that will make the soil more fertile (cobalt chloride), the serious job of burning scrub, ploughing and sowing begins. The film uses a traditional 'triumph over nature' narrative, but director John Feeney makes elegant use of montage and composition. Author Maurice Shadbolt, who spent time working at the National Film Unit, regarded it as "without doubt the best film to come from the Unit".
After Governor Hobson’s stroke, Willoughby Shortland stepped in and sent the Treaty south in the hope of more signatories. This fourth episode of comedian Mike King’s Treaty discovery series searches for where the sheet was signed on the Manukau Harbour. King learns of an (unfulfilled) ancient prophecy, and why Ngāti Whātua chief Apihai Te Kawau agreed to sign. King then heads across the harbour and uses his mission as an excuse to visit the Kāwhia Kai Festival, where he learns about the influence of the incoming “great white wave” on signatories.
This post-war film was made to showcase New Zealand to UK audiences. Directed by Michael Forlong, the NFU film is a booster’s catalogue of contemporary NZ life. The message is that NZ is a modern pastoral paradise: open for business but welfare aware. Nature is conquered via egalitarian effort; air and sea links overcome the tyranny of distance; and science informs primary industry. Māori are depicted assimilating into the Pākehā world. Sport, suburbia and scenic wonder are touted, and an NZSO performance shows that the soil can grow culture as well as clover.
Sponsored by the Crusader Shipping Company, this 1966 National Film Unit production joins one of the firm's ships as it transports NZ products from Auckland to Asia — home to “one quarter of the human race, 900 million customers”. As milk powder, wool, mutton, apples, cheese and deer antlers are delivered to ports in the Philippines, China, Japan, and Hong Kong, director Ron Bowie observes cultural difference and economic opportunity; and a “westernising” Orient is beautifully captured by Kell Fowler. The NFU crew were rare foreign observers in Chairman Mao’s China.
This special 1999 edition of the youth show travels to Auckland music festival The Big Day Out. Mikey Havoc and Jeremy 'Newsboy' Wells slip, slop, slap and survey the "punters, munters, sights and sounds" at Mt Smart Stadium. They meet musical acts of the era, including Marilyn Manson, Fatboy Slim and Korn (whose lead singer loves his guns). Newsboy interviews "Nelson College old girl, grunge super bride and Big Day Out recidivist" Courtney Love, who gives him the glad eye (apparently), and a strange man who may be related to Havoc goes onstage to introduce Shihad.
This 1960 National Film Unit documentary visits the Cook Islands, a group of volcanic isles and coral atolls administered by New Zealand. Ron Bowie's film surveys the challenges of island life (sourcing fresh water, lack of timber for housing) as well as agriculture (coconuts), recreation and schooling. Though patronising — describing Rarotongan people as “the cheerful islander” — the narration confronts some impacts of modernity (eg the shift to European diet for dental health), and anticipates young people will be the islands' biggest export.
Recut from material shot at least five years before, this National Film Unit short appears to have been driven by the Tourist and Publicity Department. Coming in for praise are New Zealand’s primary exports (farm products), road and railways, and social security. In the 50s long distance air links were opening NZ up to the world but international tourism was not a major industry, and NZ was focused firmly on agriculture. People are shown farming, “a little unsmiling” on city streets, and at play (fishing, sailing and skiing). Kids drink milk and Māori are assimilating.