Daphne and Chloe offers a love triangle with a twist: here the couple under threat are two woman friends (despite rumours their relationship is romantic) who work at an advertising agency. Their friendship, based partly on warding off loneliness, is threatened when the cool, cultured Edith (Helena Ross), starts dating the new office boy (Michael Hurst) — a man 18 years her junior. The typing pool are abuzz. Daphne and Chloe was one of a trio of tele-plays that resulted after TVNZ gave legendary playwright Bruce Mason the chance to choose his themes.

This documentary is a view into the crucible that forged museum Te Papa, which opened on Wellington's waterfront in February 1998. Fascinating fly-on-the-wall moments are captured as a new kind of national museum is conceived. This excerpt features a board meeting where Saatchi & Saatchi present branding options. As political, ideological, creative and commercial considerations collide, the frustrations of decision making by committee are palpable: the body language, tears, cautions, grumbles, and finally, smiles, as they settle on the contentious thumbprint logo.

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

This documentary confronts attitudes to alcohol consumption in NZ. Interviews with those who see major problems (including police, ambulance, youth workers, Family Planning and Women's Refuge) and those who don't (brewers, advertising agencies, sports groups and publicans) are interspersed with often-graphic footage of excessive alcohol use. The challenging depiction of the culture piqued Lion Breweries, who complained to the Broadcasting Standards Authority. The BSA rejected their assertion that the programme was salacious, but did agree it "lacked balance".

The title provides pointers towards the film noir intentions of this stylish short film. A well-travelled set-up — drifter rolls into a seedy motel diner — springs surprises as the time -travel plot unravels. Jet Black features Leighton Cardno (Shortland Street's Dr Adam Heyward) as Jet, burdened by murderous guilt, and fellow Shortlander Marissa Stott as the winsome waitress. The screenplay was written by director Kezia Barnett, novelist Chad Taylor (Heaven) and adman Karl Fleet. It was part of a series of shorts promoting Schweppes, by advertising agency Publicis Mojo.

This Alister Barry-directed documentary is about the National Party and the 2005 election; it was made in conjunction with Nicky Hager’s book written from leaked party e-mails. Barry follows novice MP, and then leader, Don Brash through a hyper-charged era in NZ politics as National attempts to reconcile a political agenda with electability, and to unseat Helen Clark’s Labour government. Speechwriters, advertising agencies, pollsters and party donors all feature, as do Brash’s infamous Orewa speeches, Exclusive Brethren “attack” pamphlets and Iwi/Kiwi billboards.

Launched in 1992, Marae is the longest running Māori current affairs programme. It aims to keep its audience in touch with the issues — political or otherwise — that affect Māori, and explain kauapa Māori from a Māori perspective. The Marae Digipoll is seen as a respected barometer of matters Māori. Marae was relaunched briefly in October 2010 as Marae Investigates, presented by Scotty Morrison and Jodi Ihaka Marae (and later Miriama Kamo) . Screening on TV One, Marae is presented half in english and half in te reoi. It is now made by company Pango Productions.

One shaggy dog, dozens of humans, and a smorgasbord of Kiwi scenery: viewers were glued to the screen for this TV One promotional campaign, which began screening in August 1991. The six-part promo followed a lovable sydney silky poodle cross travelling the country by car, train and paw. En route, roughly 50 Kiwis make blink and you'll miss it appearances: including sporting figures, local townspeople, and 20+ TV personalities (see backgrounder for more info, and clues on who is who). The popular promos were directed by Lee Tamahori, before he made Once Were Warriors. 

Eric the Goldfish was the star of a campaign used to promote awareness of the role of broadcasting funding agency NZ On Air (formed in 1989), and to encourage people to pay the broadcasting fee. The campaign used humour and CGI to spread the message, taking the point of view of a pet goldfish watching a family, who are watching TV. Although it attracted attention for its cost, the campaign was rated an "outstanding success" by its funders, and Eric entered popular culture. In 2017 Eric was reincarnated as the name of NZ On Air’s online funding application system.