This documentary confronts attitudes to alcohol consumption in NZ. Interviews with those who see major problems (including police, ambulance, youth workers, Family Planning and Women's Refuge) and those who don't (brewers, advertising agencies, sports groups and publicans) are interspersed with often-graphic footage of excessive alcohol use. The challenging depiction of the culture piqued Lion Breweries, who complained to the Broadcasting Standards Authority. The BSA rejected their assertion that the programme was salacious, but did agree it "lacked balance".
We’re seeing the rise of the cafe society and we’re seeing people take alcohol as a regular part of life and, despite all of the predictions of doom and gloom from the temperance movement, in fact alcohol consumption continues to decline and there are less and less problems with alcohol abuse.– Doug McKay, Managing Director, Lion Breweries
Anson Grieve Productions