This series was made for Maori TV (Kaupoai means “cowboy”) about the summer rodeo circuit, and the cowboys (and occasional cowgirl) who battle it out with bulls, broncos and each other for the title of Cowboy of the Year. Voiced in te reo, it follows the progress of members of five families from the East Coast (the home of NZ rodeo) including four brothers from New Zealand’s rodeo royalty, the Church family (with their father a 13 time winner). The physical challenges — and toll — are plain to see; but competition, camaraderie and prize money conquer most fears.

The final meeting for the 2006 season features in this episode of the Māori TV series following the NZ rodeo circuit. Riders have come to Millers Flat in Central Otago to compete in bareback riding, calf roping and tying, bronco riding, bull riding, steer wrestling and barrel racing competitions. The grand prize of the title of All Round Champion Cowboy is still up for grabs — but there are no certainties in rodeo and champions can be dumped just as heavily as novices (with the possibility of serious injury ever-present in the thrills and spills).

In this Māori TV series about the NZ rodeo circuit, the action has come to Outram in Otago for the final meeting of the year. Competition has been close throughout the season — and the race for the title of All Round Champion Cowboy (and “The Buckle” trophy) is wide open, with at least three of the four Church brothers still in contention. Competition is fierce inside the ring, but, outside it the riders are happy to swap tips; and when the last steer has been roped and bronco ridden, there’s nothing for it but to “dress up flash and have a party”.

Heartland host Gary McCormick visits South Island town Omarama, which is "about as remote as you can get in New Zealand, as it sits in the centre of the South Island at its widest point." McCormick talks to sheep farmers battling pest rabbits and the invasive weed Heiracium Hawkweed, checks out a fishing competition, and attends the Omarama Rodeo. At the rodeo he meets the Church family of rodeo riding brothers, listens to a spot of yodelling, and takes in the children's sheep riding display.

Rodeo thrills and spills — Kiwi style — are on display in this documentary following two cowboys travelling the circuit in a 1950s Chrysler. They compete in events in Fairlie, Rerewhakaaitu and Warkworth, and encounter American and Australian stars along the way. Broncos, calves and bulls are ridden, wrestled or roped; but pride of place goes to spectacular shots of them using rodeo skills to capture deer by helicopter. A parade, the 'Cowboy's Prayer' and fearless rodeo clowns also feature. Legendary commercials maker Geoff Dixon (founder of company Silverscreen) directs.

In the summer of 2007-2008 freelance photographer Jessie Casson and her family embarked on a road trip around New Zealand in a classic caravan (which threatened to fall apart along the way), to compile a book and accompanying documentary on some of our less-celebrated champions. Among them are gumboot throwers, an A&P show baker, naked Nelson cyclists, a shepherd, a singer, a family of champion woodchoppers, a Cromwell cherry spitter, Hokitika coal shovellers and lamb shearing record holder Emily Welch, who sheared 642 lambs in nine hours.

Set in cowboy bar/truckstop 'The Cask Cleaver Rodeo Restaurant and Cabaret' and opening with a woman riding a mechanical bull, this clip is classier than a Kylie Minogue lingerie commercial. Minogue's people obviously drew the line at drunken bar room brawls complete with smashing glassware and a stage cage. Later the partying moves to a limousine. James Barr's clip is simple yet slick, and lit with a warm golden palette. Even the violent bar brawl seems somehow mellow.