Designer Garnet Nelson has a distinctive attitude to fashion for the rural sector, showcased in a range of clothes combining style and practicality — although the after five combinations may be a step too far. This might be one of the celebrated Country Calendar spoof episodes, but the buy-in from models who could only be farmers and not actors is a sight to behold. And the fashion tips don't end there. Reporter (and long time Country Calendar producer) Frank Torley adds his own sartorial note with an unfeasibly long shirt collar that has a mind of its own.

'No 8 wire' Kiwi ingenuity is defined by problem solving from few resources (No 8 wire is fencing wire that can be adapted to many uses, an ability that was particularly handy for isolated NZ settlers). Embodied in heroes from Richard Pearse to PJ, Kiwi ingenuity is a quality dear to our national sense of self. It has been memorably celebrated, and sometimes satirised, on screen.

Brian Brake is regarded as New Zealand's most successful international photographer. But before heading overseas to work for photo agency Magnum and snapping iconic shots of Picasso and the Monsoon series for Life magazine, he was also an accomplished composer of moving images. He shot or directed many classic films for the NFU, including NZ's first Oscar-nominated film. 

South Pacific Pictures marked its 30th anniversary in 2018. With drama production at its core, this collection highlights the production company’s prodigious output. The collection spans everything from Marlin Bay to Westside — including hit movies Sione's Wedding and Whale Rider  — plus the long-running and beloved Shortland Street. In the backgrounder, longtime SPP boss John Barnett reminisces, and charts the company’s history.

In this experimental drama shot in 1975, four young idealists escape the city for rural Foxton, and set about living off the land. But an act of violence sends the commune into isolation and extremism. Teasing tense drama from rural settings, the 90 minute tale from maverick National Film Unit director Paul Maunder shines a harsh light on the contradictions of the frontier spirit. Although state television funded it, they found it too edgy to screen; instead Landfall debuted at the 1977 Wellington Film Festival. The cast includes Sam Neill as a Vietnam vet, and Mark ll director John Anderson.

This documentary looks at the attempts by New Zealand's small towns to attract attention: ranging from giant statues of fish, fruit, and soft-drink bottles to festivals devoted to local vegetables or wild food. Actress Miranda Harcourt travels from Paeroa to Alexandra to explore the colourful expressions of small-town identity and pride. Shot by Leon Narbey, this was one of a series of documentaries directed by Shirley Horrocks about kiwi popular culture. A book by Claudia Bell and John Lyall (with the same title) was the film's starting-point.

With its mix of quirky characters, lush scenery, and medical drama, Mercy Peak proved to be a winning formula. Produced by John Laing for South Pacific Pictures, and starring a host of NZ acting talent (Tim Balme, Jeffrey Thomas, Renato Bartolomei, et al), Mercy Peak follows the highs and lows of Dr Nicky Somerville (Sara Wiseman), who leaves the big city after discovering her partner’s infidelity. Taking up her new role at the hospital in the tiny town of Bassett, Nicky soon learns that life is full of complexities no matter the population.

This edition of the long-running National Film Unit series documents the curriculum at Manutahi Native District School in Ruatōria in 1947. The roll of 300 primarily Māori students, travel to the rural school on bus, foot and horse to learn everything from the alphabet to preparing preserves. Set in the post-war baby boom period, the male students learn to build a cottage while the girls learn ‘home economics’ (cooking and running a household). The first principle of the schooling is “learning by doing” and for the rural kids “the whole land is a classroom.”

Off the back of the success of A Week of It and McPhail and Gadsby, Jon Gadsby was given his own gig, as writer of this gentle, rural based sitcom series. His comic partner David McPhail was not involved, but writer AK Grant was on board as script editor. Gadsby’s onscreen involvement was limited to cameo appearances, as a highly competitive rugby coach. Set in the rural backwater of Rabbit Flats, the series drew on Gadsby’s experiences as a barman in the Southland town of Dipton, and allowed him to revisit the bar-based skits of A Week of It.

Since 1959 Cadbury Flake advertisements have been evoking the sensual pleasure of consuming the bar. The ads’ soft focus emphasis on young women enjoying “only the crumbliest, flakiest chocolate” has also moved more febrile minds to make risqué associations with the chocolate that “tastes like chocolate never tasted before”. This 1983 edition, produced by Silverscreen, sees a winsome woman wander in a romantic rural landscape before showing “a very special way to eat chocolate.” Homage was paid to the campaign in Taika Waititi’s 2016 feature Hunt for the Wilderpeople.