Designer Garnet Nelson has a distinctive attitude to fashion for the rural sector, showcased in a range of clothes combining style and practicality — although the after five combinations may be a step too far. This might be one of the celebrated Country Calendar spoof episodes, but the buy-in from models who could only be farmers and not actors is a sight to behold. And the fashion tips don't end there. Reporter (and long time Country Calendar producer) Frank Torley adds his own sartorial note with an unfeasibly long shirt collar that has a mind of its own.

'No 8 wire' Kiwi ingenuity is defined by problem solving from few resources (No 8 wire is fencing wire that can be adapted to many uses, an ability that was particularly handy for isolated NZ settlers). Embodied in heroes from Richard Pearse to PJ, Kiwi ingenuity is a quality dear to our national sense of self. It has been memorably celebrated, and sometimes satirised, on screen.

Brian Brake is regarded as New Zealand's most successful international photographer. But before heading overseas to work for photo agency Magnum and snapping iconic shots of Picasso and the Monsoon series for Life magazine, he was also an accomplished composer of moving images. He shot or directed many classic films for the NFU, including NZ's first Oscar-nominated film. 

In this experimental drama shot in 1975, four young idealists escape the city for rural Foxton, and set about living off the land. But an act of violence sends the commune into isolation and extremism. Teasing tense drama from rural settings, the 90 minute tale from maverick National Film Unit director Paul Maunder shines a harsh light on the contradictions of the frontier spirit. Although state television funded it, they found it too edgy to screen; instead Landfall debuted at the 1977 Wellington Film Festival. The cast includes Sam Neill as a Vietnam vet, and Mark ll director John Anderson.

With its mix of quirky characters, lush scenery, and medical drama, Mercy Peak proved to be a winning formula. Produced by John Laing for South Pacific Pictures, and starring a host of NZ acting talent (Tim Balme, Jeffrey Thomas, Renato Bartolomei, et al), Mercy Peak follows the highs and lows of Dr Nicky Somerville (Sara Wiseman), who leaves the big city after discovering her partner’s infidelity. Taking up her new role at the hospital in the tiny town of Bassett, Nicky soon learns that life is full of complexities no matter the population.

This documentary looks at the attempts by New Zealand's small towns to attract attention: ranging from giant statues of fish, fruit, and soft-drink bottles to festivals devoted to local vegetables or wild food. Actress Miranda Harcourt travels from Paeroa to Alexandra to explore the colourful expressions of small-town identity and pride. Shot by Leon Narbey, this was one of a series of documentaries directed by Shirley Horrocks about kiwi popular culture. A book by Claudia Bell and John Lyall (with the same title) was the film's starting-point.

Off the back of the success of A Week of It and McPhail and Gadsby, Jon Gadsby was given his own gig, as writer of this gentle, rural based sitcom series. His comic partner David McPhail was not involved, but writer AK Grant was on board as script editor. Gadsby’s onscreen involvement was limited to cameo appearances, as a highly competitive rugby coach. Set in the rural backwater of Rabbit Flats, the series drew on Gadsby’s experiences as a barman in the Southland town of Dipton, and allowed him to revisit the bar-based skits of A Week of It.

This edition of the long-running National Film Unit series documents the curriculum at Manutahi Native District School in Ruatōria in 1947. The roll of 300 primarily Māori students, travel to the rural school on bus, foot and horse to learn everything from the alphabet to preparing preserves. Set in the post-war baby boom period, the male students learn to build a cottage while the girls learn ‘home economics’ (cooking and running a household). The first principle of the schooling is “learning by doing” and for the rural kids “the whole land is a classroom.”

Jon Neilson and Bob Parker host the 13th annual Young Farmer of the Year final, broadcast live from Trillos nightclub in Auckland in 1981. The show includes pre-recorded items showing the seven finalists on their farms, as well as competing in the "rural activities" part of the contest, which consists of such tests as hanging a gate, changing a tyre, and determining defects in sheep carcasses. The presentation of the "cloak of knowledge" to the winning farmer at the end of the night is delightfully cheesy.

Set in rural New Zealand during the 1960s, West of Eden tells the story of two men in love, at odds with the inherent conservatism of their surroundings. Written and produced by Vanessa Riddell, and directed and edited by her husband Alastair Riddell, the film is the couple’s second feature after 2014 romance Broken Hallelujah. Director Riddell had previous artistic success before moving into directing; he had a number one hit as lead singer of band Space Waltz. The film had its premiere on 22 February 2017, as part of the Auckland Pride Festival.