This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.

This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure." 

This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

From the icons (Sky Tower, Otara Market, Rangitoto, The Bridge), celebs, clans and stereotypes (Jafas), to the streets (Queen St, K Road), and Super City suburbs (Ferndale, Mt Raskill, Morningside), this collection celebrates Auckland onscreen. Reel through the moods and the multicultural, metro, muggy charms of New Zealand’s largest city. In this backgrounder, No. 2 director Toa Fraser writes about Auckland as a place of myth, diversity and broken jaws.

Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

Te Waipounamu (the South Island) provides the picturesque backdrop for this Ngāi Tahu web series about mahinga kai (food gathering). Tangata whenua are interviewed about all aspects of mahinga kai, from transport (mōkihi) and storage (pōhā), to what they put on their plates — pāua, kōura (crayfish), and pātiki (flounder). Episode one showcases the elusive "vampire of the sea" kanakana (lamprey) in Murihiku (Southland). The last episode of the 12-part web series features Kaikōura local Butch McDonald catching and eating the town's seafood specialty, crayfish. 

This edition of the NFU's long-running magazine film series boards the Wellington to Auckland 'experimental express', to test its 11 and a half hour trip claims. Then it's south for the opening of Christchurch Airport's new modernist terminals, designed by architect Paul Pascoe. At Waitangi, ships and a submarine from the New Zealand, Australian and British navies train, and Waitangi Day is commemorated. A reel highlight is Australian Formula One champion Jack Brabham meeting jet boat inventor Bill Hamilton, and trying out a 'Hamilton turn' on the Waimakariri River.

The third part of this NFU series on aviation in New Zealand jets off post-World War II, where wartime aircraft and crew provided a base for the National Airways Corporation (later Air New Zealand). The romance of travelling via flying boat made way for mass global air travel; and NZ tourism and airports rapidly became more sophisticated. Presenter Peter Clements looks at how the NZ environment spurred innovation (ski planes, top-dressing, heli deer hunting), and traces the lineage of contemporary garage aircraft makers to DIY first flyers like Richard Pearse.