When Jordan Watson made his first How to Dad video in 2015, the internet went wild. His short clip on "How to Hold a Baby", where he holds his infant daughter Alba in various poses (e.g. hide your beer belly, rugby ball hold), racked up 250,000 views in 10 hours. This How to Dad collection includes the five most popular videos in the series, covering tips like how to be a Kiwi dad (sprint in jandals, blow on pies), how to put a baby to sleep (bribe them) and how to get a baby to clean. The last video amassed over 16 million views on Facebook. Watson has released two How to Dad books.
Dunedin band Haunted Love ticked every cliché but still won the hearts of librarians everywhere with this tale of summary justice administered to a disobedient user by two spooky, other-worldly librarians (not to mention “the best use of compact movable shelving in a music video, ever”). This video was the song’s only release and achieved considerable viral success. It was directed by Donald Ferns and filmed at Dunedin Public Library with Haunted Love’s Geva Downey and Rainy McMaster as the avenging librarians – and Henry Davidson as the hapless user.
What began as a joke video for a friend about to have a baby ended up transforming Jordan Watson's life. In 2015 Watson filmed his infant daughter Alba in various comical poses for a short video called How To Hold a Baby, and uploaded it to his friend's Facebook page. Overnight the clip went viral. Watson ended up quitting his day job as a director on Jono and Ben to focus on the How To Dad series, becoming a comical parenting guru in the process. The videos have topped 200 million views on YouTube and Facebook. Watson started his television career in 2007, as a runner for Greenstone Pictures.