In this reality show Phil Keoghan (The Amazing Race), ambushes contestants and bids them to overcome a challenge with limited time (three days) and resources. This episode ditches the self-help aspect and ups the machismo by having a freezing worker, southern shepherd, champion rower, trans-Atlantic race winner, Kiwi league legend, and ex-Mr New Zealand compete in old school elimination challenges for NZ's 'toughest man' title. Future Olympic champ Eric Murray is the young buck wrestling for the hardman mantle with wily Mark 'Horse' Bourneville.
It’s a killer, but I love it. I love pain!– Eric after conquering the Bethells Beach sand dunes and log-lift challenge