If It's Cool

Nesian Mystik, Music Video, 2006

Actor Michelle Ang (The Tribe) stars in this Nesian Mystik music video which features beautiful people partying. Ang's character meets band member Te Awanui Reeder in the street, where he gets her phone number. Later she meets up with him and the rest of the Nesian Mystik crew at a party. The track, which peaked at number five on the Kiwi music charts,  features a sample from The Style Council's 'Shout to the Top'. The Auckland hip hop group produced a record-breaking 11 Top 10 singles, and were key to the commercial breakthrough of Kiwi hip hop in the early 2000s.

You Forget

David Kilgour, Music Video, 1992

After achieving commercial and critical success as part of pioneering Flying Nun band The Clean, David Kilgour began releasing solo work in the early 90s. His first single did not disappoint. The matching video relocated the avowed Dunedinite to Auckland, and sees Kilgour cruising around and on — and swimming fully clothed in — Waitematā Harbour. The video also features Kilgour's kaleidoscopic collection of Converse shoes, which seem to change without prompt. The song was the lead single off Here Come The Cars, which reached 35 on the NZ music charts.

Renegade Fighter

Zed, Music Video, 2000

The music video for Zed’s biggest hit sees the band rocking out in a dimly-lit house while a storm seems to rage outside, wreaking havoc with the venetian blinds. The infectious earworm peaked at number four on the New Zealand singles chart and helped Zed's debut album Silencer become the best-selling local album of 2000. 'Renegade Fighter' gained extensive airplay as part of a long-running Rebel Sport commercial, and was used in the United States in both an episode of Superman TV show Smallville and movie American Pie 2.

Asian Paradise

When The Cat's Away, Music Video, 2001

One of the most commercially successful NZ acts of the 80s, all female vocal group When the Cat's Away reformed in 2001 around four of the original five members: Margaret Urlich, Kim Willoughby, Debbie Harwood and Annie Crummer. They announced their return with this electropop reworking of Sharon O'Neill's 1980 ode to the east — and a Rachel Churchward styled music video which used black outfits on a black background to give an Oriental lacquer-like sheen. O'Neill returned the favour when she played with the Cats on a subsequent tour and live album.

Let the Children Know

Spot On Team, Music Video, 1985

This charity single, sung by Spot On presenter Ole Maiava, was made for Telethon in 1985. In the studio-shot video Maiava is supported by co-presenters Sandy Beverley on drums and Helen McGowan on maracas, backed by Eastbourne's Muritai School Choir. The song was produced by late screen composers Terry Gray (Sea Urchins and the classic 'We are the Boys' Chesdale commercial) and Rob Winch (Mark II, ‘Cruisin' on the Interislander’). The song made it to number eight in the charts. That year Telethon raised $1.5 million for the Child and Youth Development Trust.

Travellin' On

Midge Marsden, Music Video, 1993

'Travellin' On' could be a theme song for veteran musicians everywhere — and blues legend Midge Marsden has recorded this Murray Grindlay song on three occasions. This version is quieter and more reflective, in keeping with the Europa commercial Marsden appeared in during the 1980s (for which Grindlay took lead vocal). Later the pair joined American Stevie Ray Vaughan for a far rockier take. Footage from the various adverts is reprised here, but the blue/gray wash, along with shots of Midge's travels, make this rendition more of a remembrance of a life spent on the road.

So True

The Black Seeds, Music Video, 2005

The laidback pop-reggae of double platinum album On the Sun was a noughties Kiwi summer soundtrack, and this golden hour-hued affair is a video to match. A Seedy trio (Barnaby Weir, Bret McKenzie, Daniel Weetman) head on holiday to the Coromandel for a smorgasbord of baches, pohutukawa rope swings, mussels on the barbie, and cricket on the beach. There's a nod to the sponsor's product as McKenzie pulls the Holden into the Tararu Store for a Fruju pitstop: one of the future Oscar-winner's earliest paid acting gigs was in an ice-block commercial.

Celebration of the Skin

Pop Mechanix, Music Video, 1986

The penultimate Pop Mechanix single was an exploration of carnality, anchored by chiming guitars with vocals by Andrew McLennan (Coconut Rough and 'Sierra Leone'). It was one of the first music videos directed by Spot On video competition winner Paul Middleditch, who was still at school. He went on to make videos for Tim Finn and Tex Pistol, commercials, and 2009 movie Separation City. The location was a cold, disused office. “Luckily,” says bass player Paul Scott, “we were into leather jackets, big coats and damn big hair because the place was absolutely freezing”.

Message to My Girl

Purest Form, Music Video, 1994

A couple of years before Backstreet Boys ruled global pop charts, there was Purest Form. This 1994 cover of the Split Enz song was the biggest hit for the New Zealand vocal harmony group (who a year earlier had gained amusement park immortality, by lending their smooth sounds to a Rainbow’s End commercial). Co-produced by ex-Split Enz keyboardist Eddie Rayner, ‘Message’ peaked at number two, and won Single of the Year at the 1995 NZ Music Awards. The song’s no-frills music video sees the crooners walk and cartwheel down a beach in a catalogue of 90s fashion.

Dragons and Demons

Herbs, Music Video, 1981

'Dragons and Demons' is a track from Whats' Be Happen? — the first release from the Auckland pioneers of Pacific reggae. The album had a shot of the Bastion Point protest on its cover, however the emphasis in this song — written by original vocalist Tony Fonoti — is more personal than political as it exhorts people to control mental dragons and demons. Fonoti’s devotion to Rastafarianism made him uncomfortable with the band’s growing commercial success, and led to his departure. ‘Dragons and Demons’ received a new lease of life in 2009 when it was featured in Taika Waititi’s film Boy.