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Hero image for Stanley - ASB Bank

Stanley - ASB Bank

Television (Full Length) – 1992

This trio of 1990s-era commercials features a pre-Xena Lucy Lawless — who is more fiscally responsible mum than warrior princess — while the doting Dad is played by Erik Thomson (Packed to the Rafters). The two are promoting the “your future bank” concept by extolling the benefits of banking with ASB, and securing the financial future of their baby Stan. Actor and nature presenter Peter Hayden's smooth tones and power suit launch the campaign. The following decade, ASB bank's ad campaign featuring fish out of water lawyer Ira Goldstein began a remarkable 11 year run.

A penny for your thoughts Stanley?
– Stanley's Mum (Lucy Lawless)