In 1968 John Rowles scored a top three hit in the UK. Late that year he returned to New Zealand to a rapturous welcome. A fly-on-the-wall documentary was made about his homecoming tour, from which this clip of Rowles performing ‘M’Lady’ is taken. On the tour he launched 'M’Lady' as his next NZ single; he tells an Auckland DJ that it's his best "uptempo" song yet, and the tune scores scenes of Rowles galavanting around a playground with a cigar, pretending to drive a tractor, and licking an ice cream on the beach. 'M’Lady' went on to top the Kiwi charts.
This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.