‘Cold’ was another number one hit for dance act Deep Obsession. The video (one of two made for this track) arguably takes the title a trifle too little literally: extended studio close-ups of coldly-lit vocalists Zara Clark and Vanessa Kelly in blue eye makeup are contrasted with glimpses of the band performing live. Third member (and later director) Christopher Banks can be seen sporadically. The second of three consecutive chart-toppers for the band, ‘Cold’ saw Banks and Clark nominated for best songwriting at the 2000 NZ Music Awards.

Deep Obsession flared brightly but briefly in the late 90s, releasing a string of Eurodance songs. They are the one and only act to manage three consecutive number ones on the Kiwi music charts. ‘One and Only’ was the third, released after group founder Chris Banks had left the group. That left singers Zara Clark and Vanessa Kelly to get viewers primed for the dance floor. Impeccable music video logic sees the singers clinging to watery fluorescent-lit walls and overseeing a room of fishbowls. An alternative video for the song featured scenes in a desert and underwater.

For this stylishly shot video, the ghosts of Goodnight Nurse rise from their coffins to perform a song about obsession, and dancing with the Devil. Reflecting the band's own obsession with horror imagery, the setting is a moon-lit hillside, surrounded by gravestones. The video won Best Rock Video at the 2005 Juice TV Awards, and was a finalist for Video of the Year. After the group's passing, each player stayed involved in music; lead vocalist Joel Little would rise up again to co-write Lorde's Grammy award-winning hit Royals. Director Jonathan Gerrard remembers making the video here.

“When I kiss your lips I don’t feel alone no more…”. Vince Harder’s tribute to that very special person marked the second single on the X Factor finalist's 2011 album The Space Between. The R&B ballad features Harder's Illegal Musik labelmate, rapper K. One. Prolific promo director Ivan Slavov (Katchafire, P Money, Deep Obsession) directs the romance (loving looks, fireside kissess). The object of Vince’s affection is played by Shushila Takao (Filthy Rich, Rarotongan-set BBC series Tatau).

Vocalist Victoria Kelly is very much the focus of this moody Strawpeople video. Singing enigmatically of dreams, knives and possible obsession— and magically changing outfits off camera, in patented music vid style — she performs in a shadowy, red-lit dive for an audience that consists of Strawpeople founders Paul Casserly and Mark Tierney. Tierney left the group in 1996. Plans for Victoria Kelly to take on a bigger role in Strawpeople would be derailed by her increasingly busy career as a film composer. ‘Beautiful Skin’ was composed by Strawpeople collaborator Greg Johnson.