Love Soup was a high school duo formed by singer-songwriter Bic Runga and guitarist Kelly Horgan. After coming third in the Smokefree Rockquest, they were picked up by Trevor Reekie’s Pagan Records. This video is one of the only things Love Soup did, as they were overtaken by Runga’s burgeoning solo career. Shortly to be signed by major label Sony, her debut hit single (and APRA Silver Scroll winner) ‘Drive’ was just months away. Aged just 19, Runga already looks and sounds remarkably assured as she sings about a lost friendship, to a mystical CGI cipher.
Chart-topper 'Brother' is about Smashproof's South Auckland neighbourhood, and how the hip hop trio want it to change — crime and violence are not the only options. It's an urgent message, delivered via a powerful, Tui award-winning drive-by video from music video director Chris Graham. The clip made it into mainstream news media for a scene bluntly inspired by a high profile incident, where a businessman stabbed a young tagger. Singer-songwriter Gin Wigmore features during the chorus. 'Brother' broke local chart records, after spending eleven weeks at number one.
'January's Well' is one of a number of very different looking videos Auckland singer-songwriter Reb Fountain has made with director Anton Steel. It's an eerie, gothic ghost story set in Auckland's Domain which follows the spirit of a young girl (Fountain's daughter — her son is up a tree) who goes in search of music being played in the forest and meets other ghost children along the way. The appearance of Fountain's band, The Bandits, was inspired by Todd Haynes' Bob Dylan film I'm Not There (a look with particular resonance for California born Fountain).
The second single from singer-songwriter Bic Runga's multi-platinum debut album Drive is a spare but insistent plea for emotional warmth. The video finds Runga elegantly coiffeured and styled in a white gown with a black guitar. The video is drenched in pale blues and bleached whites, and water surrounds her in a myriad of forms — dripping, pooled, condensed. But there’s the promise of sunlight and succour as well. Co-director Melanie Bridge (working here with photographer Mark Lever) would later help found multinational commercials company The Sweet Shop.
This cautionary tale about the perils of lost love comes from singer-songwriter Greg Johnson's third album Vine Street Stories (named for the address of the Auckland house where it was recorded). Director James Holt (a flatmate at the time) shot the clip on 35mm and gave it a rich, golden-hued setting of brocades, leathers, candles and curtains to showcase musicians including Pagan Records founder (and broadcaster) Trevor Reekie and Johnny Fleury (father of Zowie) on Chapman Stick. Boh Runga contributes vocals (around the time she formed her own band Stellar*).
This soulful invocation, sung in te reo, to Tangaroa — Māori god of the sea — comes from singer-songwriter Maisey Rika's third album. The instrumentation includes a string quartet and traditional taonga pūoro instruments played by Mahuia Bridgman-Cooper. Director Shae Stirling’s music video has a vibrant clarity. It places Rika in the bush and the forest, in the surf and on the smouldering, volcanic landscape of Whakaari/White Island as she hails Tangaroa as commander of the tides while dolphins and whales provide further evidence of his life force.
'Something in the Water', from singer-songwriter Brooke Fraser's third album Flags, is a giddy, infectious love song with a rollicking country/folk setting. It was voted Most Performed Song of the Year at the 2010 APRA Silver Scrolls. The partly animated video, made by the Special Problems production team of Campbell Hooper and Joel Kefali, loosely recasts the song as Homer's Odyssey with a multi-costumed Fraser as Penelope waiting for her Odysseus to return from across the water (but not above a playful poke of the tongue to finish off proceedings).
'Odyssey' is the second single for Ruby Frost (a musical persona created by Auckland singer-songwriter Jane de Jong). With a wink and nod to the DIY craft aesthetic, director Veronica Crockford-Pound’s video presents West Auckland's Bethells Beach as an alien landscape inhabited by exotic, glitter-faced creatures. Accordingly the subject matter of this electro-pop odyssey is more of the space variety than Homeric; but, for all of the astral imagery, the journey in question is actually about de Jong rediscovering her creativity after difficult times.
A teenage Anika Moa attracted the attention of Atlantic Records on the strength of this song, becoming the first Kiwi to sign to a major international label before having released an album at home. The music video places the camera above Moa as she sings about objectification in a house that, even by Kiwi standards, needs a heating upgrade. At the 2002 NZ Music Awards ‘Youthful’ won Moa Songwriter of the Year. In a 2005 Homegrown episode, Moa recalled feeling shy making her first music video. “Everyone thought I looked like Beth Heke."
For Unknown Mortal Orchestra’s third album, frontman and songwriter Ruban Neilson didn’t have to go far for inspiration. The 'Multi-Love' of the title track refers to an emotionally fraught and short-lived ménage à trois between Neilson’s wife Jenny and “Laura”, a fan who took up lodgings at the couple’s Portland home. Director Lionel Williams takes an abstract view of the singer’s situation, with a 3D tour of a mutating, multi-level psychedelic funhouse. A playable version of the experience was released as an app for both Mac and PC.