John Clarke created an unofficial Kiwi national anthem when his alter ego Fred Dagg first released 'We Don’t Know How Lucky We Are' in 1975, simultaneously celebrating and poking fun at national pride. This video is a 1998 update of the song, instigated by TV's SportsCafe. Times change, but the recipe remains the same: "good clean ball and for God's sakes feed your backs!" Alongside a roll call of celebrities, politicians and sports stars — Sean Fitzpatrick, Chris Cairns, Zinzan Brooke — Clarke spreads the grateful gospel at the United Nations. 

Director Chris Graham delivers five minutes of cars, comedy and eye candy in this slick who's who of the 2003 Kiwi scene. Featuring DJ Sir-Vere, VJ Jane Yee, ex sports star Matthew Ridge and Paul Holmes (well actually he was a no show — but his understudy made an appearance), the clip succeeded in planting a relatively unknown hip hop artist squarely on the front page. The result was the biggest selling Kiwi single of the year (it went platinum, and spent five weeks at number one). Named Best Video at the 2005 NZ Music Awards, it cost at least $50,000 to make. 

This song is taken from the only new album released in the 1990s by Kiwi music legends Hello Sailor. In an AudioCulture profile of the band, writer Murray Cammick praised the Dave McArtney-penned track as one of two strong additions to the Hello Sailor canon (alongside song 'New Tattoo', also from 1994). The music video features the band playing (on a Ponsonby street, in a derelict building) intercut with archive clips (famous sporting moments, returned servicemen, Edmund Hillary, hikoi, the Beatles tour), echoing the song’s lyrical themes of waning memories and nostalgia.

Director Sam Peacocke’s tale of love and motor-racing was the first official music video to be made for The Checks. Set in the 1960s, it contrasts a young Japanese driver at the track with his apprehensive girlfriend who waits forlornly at home. Tapping into his own love of motor-sport and memories of being at a racetrack as a child, Peacocke made this stylish, streamlined clip for a budget of $30,000 at Hobsonville Air Base near Auckland; the meticulous attention to period detail includes authentic Lotus racing cars.

The video for this Red Nose Day chart-topper makes the most of a powerhouse combination: celebrities and cute babies. Although lead singer Hammond Gamble gets his share of screen time, the result is largely devoted to close-ups of perhaps the biggest pile-up of famous Kiwis to cram into a single music video. The faces include appearances early on by Simone Kessell, Ilona Rodgers, and Aussie actor Mark Raffety — plus The Wizard, sports legends Grant Fox, John Kirwan and Jeremy Coney, newsreaders Judy Bailey and Anita McNaught, and singers Tina Cross and Suzanne Lynch. 

The music video for Zed’s biggest hit sees the band rocking out in a dimly-lit house while a storm seems to rage outside, wreaking havoc with the venetian blinds. The infectious earworm peaked at number four on the New Zealand singles chart and helped Zed's debut album Silencer become the best-selling local album of 2000. 'Renegade Fighter' gained extensive airplay as part of a long-running Rebel Sport commercial, and was used in the United States in both an episode of Superman TV show Smallville and movie American Pie 2.

After a legal skirmish with ex drummer Shelton Woolright over rights to the Blindspott name ended in stalemate, the reformed members of New Zealand’s alt-metal institution opted to continue as Blacklistt. For ‘Burn’, the third promo from the band's 2013 self-titled album, London-based expat director Anthony Plant (By Your Side) transforms the brutal combat of Thai kickboxing into a slow motion ballet. “This clip was made to really showcase the beauty and peace of Muay Thai,” he explained. “...despite it being an aggressive sport there is a real spirituality that surrounds it.”

The Datsuns make international touring look so easy. Sporting a home movie look, Stuck Here For Days kicks off with a blues slide guitar riff as Dolf, Christian, Phil and Mat Datsun travel to new, exotic locations via vans and planes. A slightly sped up travelogue follows them around international cities, as the boys check into their rooms, set up their instruments and play frenzied gigs in sweaty venues and packed festivals. Look out for Dolf, cool as a cucumber, emerging from a beer fridge.

This infectious song about the heartache of love took Jordan Luck roughly five minutes to write in an east London squat. It was the band's first release after a brief name change to Amplifier, then a shortening to The Exponents. Despite its unlikely origins and subject matter, the song has become an enduring Kiiwi sports stadium sing-along — rivalling Dave Dobbyn's 'Loyal' for unofficial national anthem status. The song's simplicity is matched by director Kerry Brown's video, which allows the band to do what they do best, in scenic spots including Waiotapu hot springs.