Registering with NZ On Screen means you can:
We won't share your data with anyone (see our Privacy Policy) and we won't spam you. It's that simple.
A series of farming mishaps each provoke the laconic comment — “bugger”. This was the formula behind one of NZ’s most iconic advertisements. Made by Saatchis to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by Tony Williams, it attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the performance of the hapless farmer (in the tradition of Dagg and Footrot), made for Kiwi pop culture magic.
Please keep your comments relevant to this title. Email addresses are never displayed, but they are required to confirm your comments.
Great to see this Ad on demand.
Denis Wilson
Gosh, can't believe that this is 11 years old now.
You need to be logged in to add to your favourites.
Television, 1981 (Full Length Episode)
Sheep dogs being put through their paces
Television, 2005 (Full Length)
Documentary about evolution of NZ English
Television, 1975 (Full Length)
Another famous Tony Williams commercial
Television, 1978 (Full Length Episode)
More controversial use of language
Television, 1998 (Full Length Episode)
Dogs in competition
1999 Cannes Film Festival
Gold Lion
1999 ATV Awards
Best Humour
Best NZ Commercial of the Year
Best Australasian Commercial of the year
Best of Show
Best Director Award
1999 Australian AWARD Awards (Sydney)
Gold Award
Best Director
1999 AXIS Awards
Best Director
Gold, Best Commercial
Best Campaign
NZ ON SCREEN 2013
This website has been made with funding from NZ ON AIR ›
The synopsis and credits are included
Ameyaaa
Posted at 10.22PM - 06.02.2012
Lol that woman at the end ( the one who gets mud splashed in her face) is my Drama teacher