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Bugger - Toyota Hilux Commercial Television – 1999 Promotional

Bugger - Toyota Hilux Commercial

Television – 1999 Promotional

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A series of farming mishaps each provoke the laconic comment — “bugger”. This was the formula behind one of NZ’s most iconic advertisements. Made by Saatchis to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by Tony Williams, it attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the performance of the hapless farmer (in the tradition of Dagg and Footrot), made for Kiwi pop culture magic.

Key Cast & Crew

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Tony Williams

Director

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Howard Grieve

Writer

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John Kearney

Actor

Bugger
- Hercules the Dog