The uplifting promotional clip is as famous as the song, which in 2010 re-entered the charts courtesy of Taika Waititi movie Boy. Accompanied by Jo the breakdancing guide for a tour of Patea and surrounds, the Patea Maori Club are captured "just doing their thing", "bopping and twirling like piwakawaka: at the local marae, in Manners Mall, and on Patea’s main street where milk tankers, sheep trucks and the impresario himself — Dalvanius doing a pūkana out a car window — pass by in front of the Aotea canoe remembrance arch. Legend.
I probably heard about it long before I heard it. But when I did I was hooked. Seeing Māori on TV was pretty rare so it wasn't until I saw the music video that I realised how huge and amazing it was. It's the quintessential New Zealand song ...– Boy director Taika Waititi on seeing Poi-E growing up