One of seven singles from Bic Runga's mega-selling debut album Drive, 'Suddenly Strange' is about calling time on a relationship. Runga's bittersweet lyric is a declaration of independence that never quite becomes unequivocal. Nominated for Best Video at the 1998 NZ Music Awards, the stylishly colourful clip finds her inside a cube in various locations around Auckland — enclosed while life carries on around her, at least until the hopeful final shot. Director and graphic designer Wayne Conway (partner of Kate Sylvester) also designed the cover of the Drive album.
This uplifting promotional clip is as famous as the chartbusting song. Accompanied by Jo, the breakdancing guide, for a tour of Patea and surrounds, the Patea Māori Club are captured "bopping and twirling like piwakawaka": at the local marae, in Wellington's Manners Mall, and on Patea’s main street, where milk tankers and sheep trucks pass by the Aotea canoe remembrance arch. So does the impresario himself: Dalvanius does a pūkana out a car window. In 2010 'Poi E' re-entered the charts thanks to Taika Waititi hit Boy. A documentary on the song was released in 2016.