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  1. The classic Crunchie Bar ad.


A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feels as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams and shot on location in Upper Hutt, the madcap romp featured a bevy of 70s acting talent going for comedy gold. A connection with Martin Scorsese’s editor facilitated access to footage from old westerns, while the immortal tune is the work of Murray Grindlay. Williams overspent his meagre budget and a lawn mower given to him as a thank you ended up his fee.

Credits (16)

 Tony Williams
 Roger MacDonnell
 Stuart Devenie

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Comments (11)

 Christine Arnott

Christine Arnott

I knew Nick who was also one of the baddies in this, he was a lovely guy and was apparently killed doing the next ad. Very sad, such a lovely person.

 Veronika Robinson

Veronika Robinson

My husband Paul Robinson is one of the 'baddies' in this!



Does anyone else remember the 'star wars' inspired Crunchie Bar ad? There was a short version and an extended version. From what i remember, it was like a young warrior going on a quest for the Crunchie bar, and it had a light sabre in it. I thought it was quite well done at the time.



yup and its still works as an add

 Shashi Srivastava

Shashi Srivastava


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Collections.   See all collections ›  

Included in:

 The Tony Williams Collection


"Have a Crunchie, hokey pokey bar. Crazy Crunchie, hokey pokey bar." 


1975 USA Clio
Gold Award