A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feels as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams and shot on location in Upper Hutt, the madcap romp featured a bevy of 70s acting talent going for comedy gold. A connection with Martin Scorsese’s editor facilitated access to footage from old westerns, while the immortal tune is the work of Murray Grindlay. Williams overspent his meagre budget and a lawn mower given to him as a thank you ended up his fee.
"Have a Crunchie, hokey pokey bar. Crazy Crunchie, hokey pokey bar."– From the ad's song