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Clips (1)

  1. The classic Crunchie Bar ad.

Synopsis

A mainstay on cinema and TV screens for over 20 years, this commerical — reputedly NZ’s longest-running — made Kiwis feels as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams and shot on location in Upper Hutt, the madcap romp featured a bevy of 70s acting talent going for comedy gold. A connection with Martin Scorsese’s editor facilitated access to footage from old westerns, while the immortal tune is the work of Murray Grindlay. Williams overspent his meagre budget and a lawn mower given to him as a thank you ended up his fee.

Credits (15)

 Tony Williams
 Roger MacDonnell
 Matt Murphy

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Comments (9)

 Fletch

Fletch

Does anyone else remember the 'star wars' inspired Crunchie Bar ad? There was a short version and an extended version. From what i remember, it was like a young warrior going on a quest for the Crunchie bar, and it had a light sabre in it. I thought it was quite well done at the time.

 andre

andre

yup and its still works as an add

 Shashi Srivastava

Shashi Srivastava

Brilliant

 Phil

Phil

Classic Kiwi "gold".

 Brian Shennan

Brian Shennan

I mixed this commercial at the NFU back in those days...lots of fun..




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Collections.   See all collections ›  

Included in:

 The Tony Williams Collection

Quotes

"Have a Crunchie, hokey pokey bar. Crazy Crunchie, hokey pokey bar." 

Awards

1975 USA Clio
Gold Award