Play

00:00

/

00:00

Full screen
Video quality

Low 0 MB

High 0 MB

HD 0 MB

Captions
Volume
Volume

Light as a Feather - Cadbury Flake Commercial (Full Length) – 1983 Promotional

Light as a Feather - Cadbury Flake

Commercial (Full Length) – 1983 Promotional

16386.key.jpg
Title mask left comp
Title mask right comp
Start video player

Since 1959 Cadbury Flake advertisements have been evoking the sensual pleasure of consuming the bar. The ads’ soft focus emphasis on young women enjoying “only the crumbliest, flakiest chocolate” has also moved more febrile minds to make risqué associations with the chocolate that “tastes like chocolate never tasted before”. This 1983 edition, produced by Silverscreen, sees a winsome woman wander in a romantic rural landscape before showing “a very special way to eat chocolate.” Homage was paid to the campaign in Taika Waititi’s 2016 feature Hunt for the Wilderpeople.