Month by month, this collection offers up NZ On Screen's most viewed clips for 2016. Alongside legendary adverts, the clips collection features talents lost to us over the year, from Ray Columbus to Martin Crowe and Bowie (via Flight of the Conchords). In this backgrounder, NZ On Screen Content Director Kathryn Quirk guides us through the list.    

Buckle up as we blast from the past Russ le Roq, gameshow host Paul Henry, tweenaged Kimbra and catwalk model Rach. Paul Casserly primes the collection: "pig out on these pre-fame Kiwis, gaze upon their fresh faces and remember the good times, before they were famous, before they became household names, movie stars, action figures and flavours of ice-cream."

This TVNZ production screened at the end of 1989, just before the 150th anniversary of the signing of the Treaty of Waitangi. Filmed at Government House, presenter Ian Johnstone oversees passionate kōrero as a panel of youngsters, academics and Māori and Pākehā elders debate the place of New Zealand’s founding document. Don Selwyn and Angela D’Audney explore its history, and Sir Paul Reeves begins by musing on chief Te Kemara’s famous about-turn, when, after first opposing the Treaty, he turned to Hobson and said: “How d’ye do Mr Governor”.

This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards. 

Te Waipounamu (the South Island) provides the picturesque backdrop for this Ngāi Tahu web series about mahinga kai (food gathering). Tangata whenua are interviewed about all aspects of mahinga kai, from transport (mōkihi) and storage (pōhā), to what they put on their plates — pāua, kōura (crayfish), and pātiki (flounder). Episode one showcases the elusive "vampire of the sea" kanakana (lamprey) in Murihiku (Southland). The last episode of the 12-part web series features Kaikōura local Butch McDonald catching and eating the town's seafood specialty, crayfish. 

This 2011 episode of the Russell Brown-fronted media commentary show examines how Christchurch is dealing with the aftermath of two devastating earthquakes. First up: the CEISMIC Digital Archive is working to preserve the memories and experiences of Cantabrians, and The Press editor Andrew Holden explains why his newspaper is donating everything it has published to the project. Then CERA CEO Roger Sutton talks about the key role of media relations, and filmmaker Gerard Smyth describes shooting his acclaimed chronicle of the quakes: When a City Falls.

This documentary tells the story of the legendary Flying Nun music label up to its 21st birthday. The label became associated with the 'Dunedin Sound': a catch-all term for a sprawl of DIY, post-punk, warped, jangly guitar-pop. The Guardian: "[it's] as if being on the other side of the world meant the music was played upside down". Features interviews with founder Roger Shepherd and many key players, the spats and the glory. The label's influence on the US indie scene is noted, and Pavement's Stephen Malkmus covers The Verlaines' 'Death and the Maiden'. 

In this May 2006 interview, Paul Holmes interviews actor Russell Crowe for Holmes' new Prime TV show. After 25 minutes Russell is joined by his cousin, cricket legend Martin Crowe. Free from PR pressures to promote a particular film, Russell is relaxed and reflective. He talks organic farming, Elvis Costello and fatherhood, the All Blacks and Richard Harris, and growing up as “Martin Crowe’s cousin”. Holmes brings up Martin’s famous innings of 299, and the trio discuss baseball, throwing phones, Romper Stomper, Russell's Rabbitohs league club and Martin’s Gladiator role. 

Flying Nun supremo Roger Shepherd says this 1991 single release saw the Jean-Paul Sartre Experience further develop its sound and push it to a poppier place. And the sweeping melody of the chorus supports that. Largely shot in a derelict pub in central Auckland (that was subsequently demolished to make way for a high rise building), the video uses a constantly moving camera and primary colours to back up the lush sound. By now the band had shortened its name to JPS Experience and added keyboard player Russell Baillie.

Director Paul Murphy follows Second Hand Wedding with a romance featuring comedian Rhys Darby, songs by Queen and ... a duck. Darby plays heartbroken nice guy Doug: after a close encounter with a native duck (a paradise shelduck) with emotional problems, he enlists expert help from a sassy animal specialist (played by Brit Sally Hawkins, a Golden Globe-winner for feature Happy-Go-Lucky). True to rom-com form, love ensues ... eventually. NZ Herald reviewer Russell Baillie called Love Birds “an endearingly funny, if sugar-coated local romantic comedy”.