This animated TV comedy series is a modern day fairytale following the adventures of five kids growing up in one of Auckland's grungier suburbs. With a fearless, un-PC wit and Simpsons-esque celebrity cameos, it managed to be primetime and family-friendly. The popular show was made by Firehorse Films, and developed from the brazen and poly-saturated comedy of theatre group Naked Samoans. Screening on TV3 for five series it won Best Comedy at the NZ Screen Awards three years running and a Qantas Award for Ant Sang's production design. "Morningside for life!"
A foundation TV3 programme in 1989, The Early Bird Show was devised by What Now? founder Rex Simpson and followed that show’s formula in its mix of overseas cartoons and locally made inserts. Originally broadcast Monday to Friday from 7-9am, it moved to Saturday and Sunday mornings when TV3 dropped weekday morning programming in February 1990. The original puppet line-up of Russell Rooster, Kiri Kea, Dawn Chorus and Quack-ups was given a human presence in the form of Suzy Cato from mid-1990 and she remained with the show until it ended in early 1993.
Long-running kids series Studio 2 screened on weekdays after school on TV2, from 2004 to 2010. It included competitions, cartoons (eg SpongeBob SquarePants), games and interviews, and The Hub website — a pioneering example of transmedia, where presenters and kids could interact. Taking turns as co-presenter were Matt Gibb, Jordan Vandermade, Dayna Vawdrey, and Vicki Lin. Guests included SpongeBob actor Rodger Bumpass and Helen Clark. Produced by Taylormade Media, the show was renamed Studio 2 Live in 2010; a Saturday version screened in 2007.
A Week of It was a pioneering comedy series that entertained and often outraged audiences over three series from 1977 to 1979. The writing team, led by David McPhail, AK Grant, Jon Gadsby, Bruce Ansley, Chris McVeigh and Peter Hawes, took irreverent aim at topical issues and public figures of the day. Amongst notable impersonations was McPhail's famous aping of Prime Minister Rob Muldoon; a catchphrase from a skit — "Jeez, Wayne" — entered NZ pop culture. The series won multiple Feltex Awards and in 1979 McPhail won Entertainer of the Year.