Homeward Bound was TV3’s bid for New Zealand on Air funding for a local soap opera. Set around the lives of the rural Johnson family, 22 episodes were produced for the then-nascent network (the series ultimately lost out to TVNZ’s Shortland Street). Created by Ross Jennings and written by Michael Noonan, it represented a move back to a small town way of life after the Gloss-y urban excesses of the 1980s; it also explored pressures facing country communities following the stock market crash. The cast included Liddy Holloway, Peter Elliott and a young Karl Urban.

Gloss was a popular Kiwi television drama series made by TVNZ that screened in the late 80s; it combined a wealthy family, the Redferns, with a lucrative high-fashion magazine business. Yuppies, shoulder-pads and méthode champenoise abound in this cult "glamour soap". New Zealanders wanted to see themselves as less bottom of the world and more "here we come and we are sailing" (as the infamous Cup campaign song warbled), and Gloss was just what the era demanded.

Pioneering soap opera Close To Home first screened in May 1975. For just over eight years, middle New Zealand found their mirror in the life and times of Wellington’s Hearte clan. At its peak in 1977, nearly one million viewers tuned in twice weekly to watch the series, which was co-created by Michael Noonan and Tony Isaac. They initially only agreed to make it on condition they got approval for The Governor. The popular family saga carved a regular niche for local drama on screen; the demands of creating a regular show helped develop the skills of Kiwi actors and crew.

Shortland Street is a fast-paced serial drama set in an inner city Auckland hospital. The long-running South Pacific Pictures production is based around the births, deaths and marriages of the hospital's staff and patients. It screens on TVNZ’s TV2 network five days a week. In 2017 the show was set to celebrate its 25th anniversary, making it New Zealand’s longest running drama by far. Characters and lines from the show have entered the culture — starting with “you’re not in Guatemala now, Dr Ropata!” in the very first episode. Mihi Murray writes about Shortland Street here.

A Going Concern was part of a wave of new drama which hit television from the mid 70s, after the launch of a new second TV channel. The soap debuted in July 1975, initially twice a week in an afternoon slot, before moving to primetime. Chronicling the lives of the staff of a South Auckland factory, it won enthusiastic reviews. The Auckland Star praised the "believable Kiwis with topical problems". Critic Barry Shaw argued it had "a good deal more going for it in characterisation, pace and direction" than rival soap Close to Home. A Going Concern was cancelled after a year.

Serial Killers pokes fun at a group of characters that write for a Shortland Street-esque TV soap called Heart of Hearts. Around the "table of pain" sit irrational Pauline (Robyn Malcolm, who claimed a 2005 Qantas Award for her performance), in the midst of a messy divorce from series co-creator Alan (John Leigh); boozy ex-nurse Simone; name-dropper Matt (Oliver Driver); and ditzy ingénue Elaine. Created by prolific writer James Griffin (Outrageous Fortune, Gloss, Mercy Peak, Shortland Street etc) and based on his award-winning play, it screened in 2005.

Kōrero Mai ('speak to me') used a soap opera (Ākina) as a vehicle to teach conversational Māori, aided by te reo tutorials. Special segments taught song and tikanga. Multiple seasons were made for for Māori Television by Cinco Cine Productions. Cast and crew with credits on the series include presenters Matai Smith and Gabrielle Paringata; actors Calvin Tutaeo, Vanessa Rare, Jaime Passier-Armstrong, and Ben Mitchell; and directors Rawiri Paratene, Rachel House and Simon Raby. Kōrero Mai won Best Māori Programme at the 2005 Qantas TV Awards.

Debuting in 2002, Moon TV parodied talk shows, soaps and almost every type of reality television, occasionally leaving viewers wondering if they were watching truth or take off. Created by Leigh Hart — aka That Guy on SportsCafe — it mixed written and improvised material, roadtesting sketches which later spawned their own series, including talk show Late Night Big Breakfast and Leigh Hart's Mysterious Planet. Nominated twice for Best Comedy Programme, Moon TV 's sketches included a regular book slot featuring writer Joe Bennett, a medical spoof and Hamsterman from Amsterdam.

This 'docu-soap' put six 20-somethings into a rented house for three months — including a beauty contestant and a live-in cameraman. It was one of a series of 90s reality shows observing homelife which were soon to become a phenomenon, thanks to Big Brother. But without a lockdown or 24-7 surveillance, Flatmate's charms were more quaint, offering a homespun twist on MTV's pioneering The Real World (which debuted in 1992). The show was broadcast on now-defunct channel TV4, and made a minor celebrity of outspoken flattie Vanessa.  

Moana Maniapoto and Toby Mills' documentary series recorded interviews with end-of millennium Māori elders (including Maniapoto's nan Kaa Rakaupai) in four hour-long episodes, revisiting a time when tribal traditions, beliefs and customs were still strong, but when Māori children had their mouths washed with soap for speaking te reo at school. The series, filmed in te reo, was co-funded by Te Mangai Paho and screened on TVNZ and at French and Finnish film festivals. Episode tahi won Best Māori Programme at the 2000 NZ TV Awards.