From (2012)

Raymond McGrath not only writes and illustrates children's books — he transports his characters from page to screen, via beautiful handmade animation and catchy melodies. It's Not a Monster, It's Me is a story about Sebastian, a scarey-looking but sensitive monster who wishes he could make friends. The characters from McGrath's book of the same name come alive, singing a jaunty guitar-led tune as "big-boned" Sebastian tells his tale. McGrath's video won McGrath his first award for Best NZ Children's Music Video. He later won again with Monstomping and Sprinkle a Little Sunshine.