JoeLonie
- Director
- Musician
Joe Lonie tasted success early; he directed his first music videos as a teen, while playing bass for Supergroove. Since then his 60+ music clips — four of them Tui award-winners — have included work for Bic Runga, and one-shot wonders for Goodshirt and Liam Finn. He also directed web series The Factory, and two award-winning shorts set in moving vehicles: raunchy taxi tale Honk if You're Horny, and Shout at the Ground.
Screenography
Biography
Joe Lonie’s impressive run of clever, concept-driven music videos hasn’t always been a guarantee of work.
"I wasn’t making 'let’s make the band look cool' videos," says Lonie. "So it was harder for me to get jobs than you think, because I always wanted to push that envelope. Surprisingly, a lot of bands didn’t want to roll around in mud or move furniture all day."
Awards
2025 Show Me Shorts Film Festival (New Zealand)
Best Editor: for Flagfall
2017 Nevada International Film Festival (United States)
Gold Reel Award: Shout at the Ground
“The better the song, the harder it is to come up with a good video.”