Ray Ruawhare has worked on effects and animation for everything from NZ On Air's Eric the Goldfish to movie Predicament. In 2004 he produced From Len Lye to Gollum, a comprehensive documentary on the history of animation in New Zealand. Ruawhare was one of the founders of animation and effects conference AnimfxNZ.
It has been my great fortune and pleasure to be a part of this exciting and fascinating world of animation and effects. Ray Ruawhare
Based on a novel by the late Ronald Hugh Morrieson — whose stories painted hometown Taranaki as a hotbed of colourful characters and dodgy dealings — Predicament is a prohibition-era tale of blackmail, anxiety and criminal partnerships. Awkward teen Cedric (Hayden Frost) meets two oddball misfits (played by Conchord Jemaine Clement and Australian comedian Heath 'Chopper' Franklin), and becomes entangled in a plot to blackmail adulterous couples caught in the act. Jason Stutter's film went on to win six Aotearoa Film Awards in 2011.
The second feature film directed by writer Anthony McCarten (Ladies' Night) is a small tale with some big themes. Set in a New Plymouth car yard, the film chronicles an endurance contest in which a car will be awarded to the person who manages to keep their hands on it the longest. As night falls, solo mother Jess (Melanie Lynskey) finds herself fending off the attentions of an obstinate competitor (Craig Hall), with a much harsher vision of the world than hers. Inspired by similar real-life contests, McCarten based the film on his novel Endurance.
Presented by an animated pencil, but no less authoritative for it, From Len Lye to Gollum traces the history of Kiwi animation from birth in 1929, to the triumphs of the Lord of the Rings trilogy. The interviews and animated footage cover every base, from early pioneers (Len Lye, Disney import John Ewing) to the possibilities opened by computers (Weta Digital, Ian Taylor’s Animation Research). Along the way Euan Frizzell remembers the dog he found hardest to animate and the famous blue pencil; and Andrew Adamson speculates on how ignorance helped keep Shrek fresh.
Eric the Goldfish was the star of a campaign used to promote awareness of the role of broadcasting funding agency NZ On Air (formed in 1989), and to encourage people to pay the broadcasting fee. The campaign used humour and CGI to spread the message, taking the point of view of a pet goldfish watching a family, who are watching TV. Although it attracted attention for its cost, the campaign was rated an "outstanding success" by its funders, and Eric entered popular culture. In 2017 Eric was reincarnated as the name of NZ On Air’s online funding application system.