Former ad agency creative-turned-director Steve Ayson attracted attention with 2002 supernatural short The French Doors (scoring a 'Leopard of Tomorrow' award at Locarno). He has since collaborated with partner Jane Shearer on award-winner Nature’s Way, and as co-director of Bird. Ayson is globally recognised as a commercials director; his local efforts include the iconic Ghost Chips and Lotto Lucky Dog campaigns.

One of my favourites ... over 12-minutes-worth of innovative creepiness to put you off any domestic renovations you might have in mind for, approximately, forever. Fi Wilson on Ayson’s film The French Doors, on blog Eclect Elect, 3 May 2011

Momsong (Old Spice)

2014, Director - Television

Beer Chase - Carlton Draught

2012, Director

Let Me Go

2012, Director

Bird

2011, Writer, Co-Director , Associate Producer - Short Film

You can’t choose your family. This 2011 short film explores the father-daughter dynamic between free-spirited Bird (Peter Hawes) and uptight Blessing (Dra McKay). When Bird nearly burns down the house, Blessing packs him off to the Golden Falls retirement home. Hippy Bird chaffs against the home’s confinements, and forces Blessing to reconsider what freedom and kindness might mean with regard to kin. Bird was co-directed by acclaimed advertising director Steve Ayson (The French Doors) and Jane Shearer (Nature’s Way); the pair co-wrote with Gregory King (Song of Good).

Legend (Ghost Chips) - Road Safety

2011, Director - Commercial

This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.

Lucky Dog (globetrotting dog) - Lotto

2010 - 2012, Director - Television

Nature's Way

2006, Writer - Short Film

A girl is murdered and her body dumped in the forest. Nature's Way is a short film that explores the mind of a murderer who thinks he's gotten away with it. In Jane Shearer's haunting Cannes-nominated film, the dense native bush acts as witness to what the killer has done. In the absence of dialogue, Matthew (Out of the Blue) Sunderland's paranoid protagonist, sublime cinematography by award-winner Andrew Commis (The Rehearsal, Beautiful Kate) and an eerie, spare soundtrack by Rachel Shearer evoke the themes of utu at the suburban fringe.

Forest - Weyerhaeuser

2006, Director - Television

The French Doors

2001, Writer, Director - Short Film

Steve Ayson’s supernatural short puts a twist on ‘domestic violence’ as a DIY home renovator fits a set of second-hand french doors to his doer-upper. He discovers that light isn’t all they let in. French Doors won selection to Melbourne and Clermont Ferrand festivals and sold to UK’s Channel 4 and France’s Canal Plus. At Locarno in 2002, Ayson won a ‘Leopard of Tomorrow’ prize, in a year the festival spotlit down-under films. Ayson has gone on to build a global career as a commercials director (including local classics Ghost Chips, and Lotto’s Lucky Dog).