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SteveAyson

  • Director
Steve-Ayson-profile-image.jpg

Ad agency creative-turned-director Steve Ayson gained attention with 2001 supernatural short The French Doors (winner of Locarno’s 'Leopard of Tomorrow' award). He has collaborated on shorts with partner Jane Shearer, co-directing Bird (2011), and as a writer on Nature’s Way (2006) and Show Home (2023). A recognised director of commercials, Ayson's local efforts include iconic Ghost Chips and Lotto Lucky Dog campaigns, internationally he has helmed high-profile campaigns for brands like Nike and Old Spice. His ad work has earned multiple Directors Guild of America nominations, and in 2018 he launched production company 3&7.

Screenography

Show Home
2023 Writer Short film
Toll Booth - Waka Kotahi
2022 Director Commercial
Networking - Miller Lite
2021 Director Commercial
The Great Chase - Nike
2020 Director Commercial
Chance the Rapper & Backstreet Boys - Doritos
2019 Director Commercial

Awards

2022 Directors Guild of America Awards
Nominated for Outstanding Directorial Achievement in Commercials: for Award Speech and Networking (both Miller Lite) and Junk Sleep - Anthem (Mattress Firm)

“...One of my favourites . . . over 12-minutes-worth of innovative creepiness to put you off any domestic renovations you might have in mind for, approximately, forever.”

— Writer Fi Wilson on Steve Ayson’s short film The French Doors, Eclect Elect website, 3 May 2011