Campbell Live launched on 21 March 2005, in a slot following TV3’s primetime news bulletin. Over the next decade it gathered acclaim, awards (including Best News Investigation in its first year) and the odd controversy. Strongly identified with host John Campbell, the show mixed softer stories with a number of pieces of advocacy journalism, including stories on child poverty in low decile schools, and homeowners affected by the Christchurch quakes. News of Campbell Live’s end in 2015 won extensive media coverage, and an unsuccessful petition to keep the show on air.
In late 2012 Campbell Live showed that dogs could be taught new tricks, when canines Monty and Porter got behind the wheel of a Mini Countryman and took it for a racetrack spin. On 10 December in a "world first" live test drive, Monty went solo and Porter (nearly) drove reporter Tristram Clayton around a bend. The following night saw definitive evidence that dogs can turn corners. The stunt was an SPCA campaign to change perception about the intelligence of rescued canines. Animal wrangler Mark Vette trained the driving dogs, who attracted global media attention.
Campbell Live was Three's flagship current affairs programme for a decade. Despite a public campaign to save it, the show ended on 29 May 2015. This final episode presents a greatest hits reel. Alongside acclaimed reporting (Novopay, the Pike River mine disaster and collapse of Solid Energy, the 2011 Christchurch Earthquake) there are campaigns for healthy school lunches, and to get the All Blacks to play in Samoa; plus marvellous moments like the 2011 Rugby World Cup final. An emotional John Campbell tautokos his team, and signs off: "Ka kite anō and a very good evening indeed."