Their website lists them as the "pioneers of horrified hip hop" - and trailblazers they were when they released their first album under the name Native Bass in 1992 at a time when hip hop was practically unheard of in Aotearoa. Later renamed as Dam Native, Danny Haimona and Bennett Pomana, were credited with raising awareness of Māori issues through their music. The duo's first album, Kaupapa Driven Rhymes Uplifted, has been acclaimed as the best hip hop album made on Kiwi soil.
Directed by prolific music video maker and now feature film director Jonathan King, this clip won Best Video at the 1997 NZ Music Awards. The sepia-tinged print, colonial photo studio-styled art direction and details (tokotoko and Edwardian suits) are beautifully realised and make for an effective back-drop to the song’s political lyrics. DJ Sir-vere: “an original Aotearoa classic”