Dane Rumble has lived up to his name with rolling success across the NZ music industry. Performing as Kid Deft in hip hop group Fast Crew, Rumble saw song 'I Got' hit gold status after 23 weeks in the Top 40 singles chart. When the group broke up in 2009, he moved on to a successful solo career, starting with single 'Always Be Here'. Rumble has since been nominated for six NZ Music Awards, and released two platinum singles in 'Cruel' and 'Takes Me Higher'.
‘Cruel’ was former Fast Crew member Dane Rumble’s third solo single (and Top 20 hit). It was recognised at the 2010 APRA Silver Scrolls as the year’s most played local song on NZ radio and television. The sound of this lively piece of synth pop belies the lyric’s bitter break-up recriminations, which in this video director Ivan Slavov translates into an intergalactic tale of heartbreak featuring a lovelorn android. Inspired by Rumble’s long standing fascination with NASA’s Hubble telescope images, it won Best Solo Video at the 2010 Juice TV Awards.