Alternative rockers Elemeno P seemingly came out of nowhere in 2003, when their debut album Love and Disrespect sold 45,000 copies led by singles originally recorded in the founding members’ living room. The same year they played support for US acts Sum 41 and Good Charlotte. Three years later, and with a second album, 2005's Trouble In Paradise, under their belts, the band was named Best Group at the NZ Music Awards. Infectious single 'Baby Come On' from their third album featured on a high profile TV ad (a rock-your-cubicle concept for Telecom) and its anthemic chorus had Kiwis dancing in their living rooms.
This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.