From 2009 to 2013, The Erin Simpson Show was a staple of TVNZ’s after school programming. The magazine format took in interviews (including Justin Bieber and Selena Gomez), mini-soaps,  competitions, social media and reports covering fashion, sport and entertainment. Presenter Erin Simpson hosted over 770 episodes, and was a familiar face to a generation of Kiwi kids. The show’s many reporters included actor Kimberley Crossman, singer Ruby Frost, rugby player Isaac Ross, and conservationist Nicola Toki. The show was produced by Whitebait TV (now Whitebait Media).