The Erin Simpson Show was a staple of TVNZ’s after school programming. The magazine format took in interviews (including Justin Bieber and Selena Gomez), mini-soaps, contests, social media and reports on fashion, sport and entertainment. As host of 770+ episodes, Erin Simpson was a familiar face to a generation of Kiwi kids. The many reporters included actor Kimberley Crossman, singer Ruby Frost, rugby player Isaac Ross, and conservationist Nicola Toki. The show was produced by Whitebait TV (now Whitebait Media).