The idea for this popular series came when Northland fisherman Matt Watson decided that – piqued by "boring" fishing shows – he’d make what he wanted to watch. A SportsCafe fishing video competition win led to The Fishing Show on Sky/Prime in 2004, before it moved to TVNZ in 2005 and became The ITM Fishing Show. The series relocated to TV3 for six years, then returned to TV One in 2014. A YouTube clip of Watson jumping from a helicopter to bag a marlin led to a 2009 appearance on David Letterman's the Late Show. In 2017 the show morphed into ITM Hook Me Up on Prime.