School friends Sam McCarthy and Jordan Arts formed electropop duo Kids of 88 in 2008 after initially playing in their own bands (McCarthy was in pop-punk act Goodnight Nurse). They described their sound as "an alleyway gangbang between Grandmaster Flash and The Knack". Their debut single 'Our House' was a theme song for TV Channel C4 and entered the charts at number four. The follow-up 'Just A Little Bit' won best single and video at the 2010 NZ Music Awards. In 2011, celebrity blogger Perez Hilton declared them "breakout act" at the American SxSW festival.
The urgent, pulsating 'Just a Little Bit' was the second single for Auckland electropop duo Kids of 88. On a set lit by suitably retro fluorescent light tubes, director Tim van Dammen's clip echoes the video for the band's debut 'Our House' — but with models fighting each other rather than having paint poured over them. Van Dammen's aim was to create "a fight, but shot to look like an orgy" — and, by the end of the video, the line between passion and aggression is all but indistinguishable. The single and video were both winners at the 2010 Vodafone NZ Music Awards.