Christchurch born musician James Milne took Lawrence Arabia as his stage name because he wanted an outrageous persona to front his own band The Reduction Agents, after playing with The Brunettes from 2002 to 2005. He has recorded two albums as Lawrence Arabia — playing most of the instruments on both of them. In 2009, his second album ‘Chant Darling’ was the inaugural winner of the Taite Music Prize for best independently released album of the year; and his song ‘Apple Pie Bed’ (co-written with the Phoenix Foundation’s Luke Buda) won the APRA Silver Scroll.
A Swanndri clad Lawrence Arabia (aka James Milne) goes back to nature in this video directed by Stephen Ballantyne and shot at Arthur's Pass in Canterbury. A 60s tinged number from his first solo album, 'Talk about the Good Times' is a scathing dismissal of a former friendship anchored in an urban setting of gyms, box shaped apartments and expensive coffee. Fresh air, the bush, the wide open spaces of the river bed and Greg Chapman's Disney-esque animated animals make for a pastoral idyll to counteract the falseness and paranoia of city life.
This quietly jaunty but disdainful examination of the self absorbed young and hip, from Lawrence Arabia's second solo album, slotted easily into the soundtrack of MTV's American teen drama Skins. James Milne and director Stephen Ballantyne go in a very different direction with this video as they evoke NZ political party campaign ads of the late 70s/early 80s. Milne makes a very plausible Muldoon era politician as he is paraded through press conferences, meet and greets and photo opportunities. Locations in and around parliament add authenticity.