Christchurch born musician James Milne took Lawrence Arabia as his stage name because he wanted an outrageous persona to front his own band The Reduction Agents, after playing with The Brunettes from 2002 to 2005. He has recorded two albums as Lawrence Arabia — playing most of the instruments on both of them. In 2009, his second album ‘Chant Darling’ was the inaugural winner of the Taite Music Prize for best independently released album of the year; and his song ‘Apple Pie Bed’ (co-written with the Phoenix Foundation’s Luke Buda) won the APRA Silver Scroll.