Flipping reality television on its head, this 2004 show saw Hawkes Bay vineyard worker Sam Chambers competing on a reality series, unaware he was the only real thing on it. The Kiwi take on American cable TV hit The Joe Schmo Show was produced by Touchdown Productions. Writers and cast (some of whom had never acted before) had to adapt to unexpected alliances and events, while Mark Ferguson revelled in the role of smarmy host, crossing lines of acceptable behaviour with some of the contestants. When the ruse was finally revealed, Chambers got $50,000 in prize money.