Arriving for a photo shoot in the Australian outback, 10 beauty pageant contestants are rescued by cowboys and taken to small-town Burra, where they end up competing in a reality show to "find the ultimate Kiwi chick". With $100,000 at stake, they try a variety of challenges while attempting to show the locals they’re more than a pretty face. Locals vote to oust a contestant each week, from a group that includes warring future-WAGs Casey Green and model-singer-actress Jessie Gurunathan. Gurunathan ultimately won the crown. Touchdown's format sold to 15 territories.