Reuben Sutherland directs a hair-raising tour through a wretched laboratory in this music video — his second Shihad clip in a row to take away the Best Video Award, at Aotearoa's yearly music award ceremonies. Frenetically paced and skillfully edited, the video adheres to the feverish temperament of the song, while layered graphics add a sinister and unsettling sci-fi edge. Singer Jon Toogood nails his performance as a demented pharmacist bent way out of shape. Aside from making videos and commercials, director Sutherland is also one half of sound plus visuals group Sculpture.
Video made with funding from NZ On Air